Moomin mug

Keep Waters Clean

  • Arabia Moomin mug number #69
  • Price estimate: 20-30€
  • Price with sticker: 30-40€
  • Production: 2015
  • Designer: Tove Slotte
  • Category: Special mugs
  • Size: 0,3l

Arabia Moomin mug Keep Waters Clean was part of the Swedish “Keep Sweden Tidy” campaign. The campaign was about saving the Baltic Sea. Keep Waters Clean is also sometimes called “HSR” because the Swedish name of the foundation is “Håll Sverige Rent”. This cooperation was a great match since the sea and nature were very important to Tove Jansson. 

The mug was sold in Sweden and exclusively at Moomin shops in Helsinki, Finland and in the online store.

Moomin mug donation

By buying either Keep Waters Clean or Our Coast Moomin mug, you would benefit the Baltic Sea. Funds were donated to HSR foundation for each mug sold. The foundation spreads information to school kids and their parents about littering and its environmental effects.

Watch a video of the mug

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