This is the 30th anniversary edition of the all-time most popular Moomin mug Love.
The design of the new Love Moomin mug is otherwise the same, but it has some additional drawings inside the mug and the bottom stamp is different as well.
Inside the mug you can see the texts “I’m in love!” and “Terribly, terribly in love!” Also the handle has two tiny hearts drawn on it.

This new mug is limited edition, unlike the original version. The amount of the mugs made was not disclosed. The blue version of the Love mug was sold only in 2025, it did not have any texts or designs inside the mug.

Please don’t confuse this with the other 2026 Love mug. While that version also has the 30th Anniversary stamp, it does not have any text inside the mug. That one is otherwise the same as the original, just with a different stamp.